This book is intended as a guide for individuals and businesses that
want to develop their web-based businesses or business websites. One
important way a business can improve itself is to make it more visible. In
the real or physical world, this means advertising, getting press releases
turned into newspaper or magazine articles, and exposure on television.
Online this means ranking high on a search engine.
This means when a random user anywhere in the world makes a
search for something related to your company, your company at the very
least turns up on the first page of results. The best result is to get to the
very top of the search pile. With some search engines, this can be
purchased, but the best route is to set up your website so it pushes the
entire search engine’s positive buttons.
In this book you will learn about why it is important to optimize your
website, how to do it, how to deploy backlinks and most importantly of
all, how to make your website more visible without paying for the earth.
